BADASS Broncos, a premier custom Bronco builder based in New Braunfels, TX, has once again captured national attention—this time with a four-page feature in *Bronco Driver Magazine*, one of the most respected publications in the Bronco community. The article highlights BADASS Broncos’ recent selection to have one of their custom builds featured in the summertime ad campaign of a major national retailer, a testament to their exceptional craftsmanship and industry reputation.
At the heart of this exciting feature is a stunning 1974 Bronco owned by customer Matt Peek. This Bronco, built with precision and passion, became the perfect centerpiece for the retailer’s campaign, which aimed to “tell the story of the freedom of expression that their fashion line offers.” The photoshoot, set against the breathtaking backdrop of Lake Travis, TX, captured the essence of adventure and individuality—two themes that resonate deeply with both the brand and Bronco enthusiasts alike.
Building a Bronco of this caliber is no small feat. The project required an astounding 1,300 man-hours to complete, with every detail meticulously designed and executed. This custom 1974 Bronco is a true masterpiece, featuring:
One-of-a-Kind Paint Color Formulation- A unique blend, ensuring no other Bronco has this exact look
Ford Performance Coyote Crate Motor– Packing an impressive 460 horsepower
East Coast Gear Supply Axles– Engineered for strength and capability
More than just a high-performance machine, this Bronco holds deep personal significance for its owner. Matt Peek envisioned this build as a fun, heirloom vehicle—something his family could enjoy for generations. BADASS Broncos took that vision and brought it to life, combining modern performance with vintage aesthetics to create a truly timeless ride.
Recognition in the Bronco Community
Being featured in *Bronco Driver Magazine* is a major milestone for BADASS Broncos, solidifying their reputation as one of the top custom Bronco builders in the country. This project not only showcases their ability to deliver show-stopping builds but also highlights their dedication to honoring the Bronco legacy while pushing the boundaries of customization.
From the Texas Hill Country to the national stage, BADASS Broncos continues to set the standard for excellence in Bronco restoration and modification. This latest recognition is just another step in their journey of crafting unforgettable, one-of-a-kind Broncos that turn heads and capture hearts.
